Brands Joining the FBS Marketing Portfolio
Leading beauty, professional haircare and household brands have joined the FBS Marketing portfolio, strengthening our presence across retail and salon channels while supporting our continued growth.

For over a century, Betty Crocker has been America’s source for modern cooking instruction and trusted recipe development. That rich heritage and culinary knowledge lives on in our commitment to celebrate the Betty in all of us.
Betty Crocker packaged cake mixes were introduced in 1947 with Ginger Cake, the precursor of today’s Betty Crocker Gingerbread Cake. It was quickly followed by Devil’s Food Cake Mix and Party Cake Mix. Betty’s trademark Red Spoon began appearing on packaging in 1954.Today, it’s a symbol of the quality associated with Betty Crocker and appears on more than 200 products.

