Brands Joining the FBS Marketing Portfolio

Brands Joining the FBS Marketing Portfolio

Professional Beauty & Haircare

The professional portfolio includes brands such as Schwarzkopf Professional, including IGORA, BLONDME, OSiS+, Fibre Clinix, as well as OLAPLEX, Color Wow, Zero Frizz, Proraso and Brazilian Blowout, all recognised for their innovation, performance and strong following among salon professionals worldwide.

Together, these brands reinforce FBS Marketing's commitment to the beauty and haircare sector and support the company's growing presence within Malta's hairdressing and salon industry.

Beauty & Personal Care

The acquisition also welcomes trusted consumer brands including Alpecin, Batiste, Felce Azzurra, Palette, Schwarzkopf Live, Gliss, Syoss, Got2b, Perlier, Venus, Tree Hut, Plantur, Holika Holika, Diffel, Dial, Agrado and Grey, further strengthening FBS Marketing's presence across haircare, grooming, fragrance and personal care categories.

These brands complement an already diverse portfolio of internationally recognised names represented by FBS Marketing and reflect the company's continued focus on bringing high-quality products to Maltese consumers.

Household

In the household category, brands such as Dixan, Perlana, Loctite, Prill, Vernel, Pattex, Paro Zone, Nelsen, Mayor Domo, Dylon, Croc Odor, Bref, Bloo, Ariasana and Pritt join the portfolio, complementing FBS Marketing's established presence in everyday consumer products and home care categories.

Known for their quality, reliability and strong brand heritage, these additions further broaden the company's offering across multiple areas of daily life.

For FBS Marketing, this acquisition represents more than an expansion of categories. It is another step in the company's growth journey and reflects the confidence that international brand owners continue to place in FBS Marketing's ability to build brands, develop markets and create long-term value in Malta.

Strengthening an Established Portfolio

Over the years, FBS Marketing has grown its portfolio through carefully selected partnerships and acquisitions, building a diverse range of internationally recognised brands across multiple categories.

The addition of these brands further strengthens our portfolio that has been built on the principles of ensuring that we provide our consumers with their favourite high-quality products whilst ensuring long-term brand development. From professional salon products and hair colour systems to personal care essentials and trusted household names, the acquisition brings together brands that have earned the confidence of professionals and consumers alike.

Many of these brands already enjoy strong recognition in Malta, making them a natural fit within the FBS Marketing family.

A New Chapter in Professional Haircare

One of the most significant aspects of the acquisition is the company's expanded presence in the beauty and haircare sector.

Alongside globally respected brands such as Schwarzkopf Professional, OLAPLEX and Color Wow, FBS Marketing has welcomed a dedicated professional team, ensuring continuity for salon customers while creating new opportunities for growth and development within the industry.

This investment reflects the company's commitment to supporting salon professionals with the same focus, expertise and relationship-driven approach that has characterised its business across other categories.

Built on Relationships and Trust

The acquisition also reflects the confidence that international brand owners continue to place in FBS Marketing.

Over the years, the company has established a reputation for strong retail execution, effective brand building and long-standing supplier relationships. These foundations have enabled FBS Marketing to grow alongside many of the brands it represents like Mars, Barilla and Kellogg’s, helping them connect with Maltese consumers and build a lasting market presence.

As competition for consumer attention continues to increase,brands require partners that understand local markets, invest in long-term growth and maintain close relationships with customers. These principles remai cntral to the way FBS Marketing operates today.

Greater Focus Behind the Brands

While consumers will continue to find many of these products through their usual channels, the acquisition allows FBS Marketing to dedicate additional resources, expertise and commercial support behind the brands now joining its portfolio.

Retail outlets will benefit from the support of their experienced partner, while salon customers will be backed by a dedicated team focused on the beauty and haircare sector.

Most importantly, the acquisition creates opportunities to further develop these brands in Malta through stronger activation, closer customer engagement and continued investment in category growth.

A Message from Kris Lanzon, Managing Director

“This acquisition marks another important milestone in the growth of FBS Marketing and reflects the trust that leading international brand owners place in our company.”

“Throughout our history, we have focused on building strong relationships, developing brands for the long term and creating value for our partners and consumers. We are proud to welcome these outstanding brands to our portfolio and to represent them in the Maltese market.”

“The acquisition strengthens FBS Marketing’s existing retail offering and opens a new distribution channel serving professional hairdressers. It further broadens our overall distribution platform, which already serves the HoReCa and retail sectors through FBS Marketing and the pharmaceutical sector through Alfred Gera & Sons Ltd, our pharma distribution unit.”

“The talented professional team joining us brings valuable expertise to support this next phase of growth. We look forward to investing in these brands, building lasting partnerships and further enhancing the service and support we provide to our customers.”

Looking Ahead

This acquisition represents another step in the evolution of FBS Marketing and reinforces the company's commitment to building strong brands, lasting partnerships and sustainable growth.

By welcoming leading beauty, professional haircare and household brands into its portfolio, FBS Marketing continues to strengthen its position as a trusted partner for international suppliers, retailers, professionals and consumers across Malta.

Interested in learning more?

Whether you are a retailer, salon professional or business partner, our team is ready to help you explore the opportunities offered by our expanded portfolio.

Get in touch with FBS Marketing to learn more about our brands and services.

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About FBS Marketing

FBS Marketing is one of Malta's leading sales, marketing and distribution companies, representing a diverse portfolio of internationally recognised brands across food, beverage, personal care, beauty, professional haircare and household categories.

Built on strong supplier relationships and decades of local market expertise, FBS Marketing partners with global brand owners to develop brands, create consumer demand and drive sustainable growth across the Maltese market.

Through a dedicated team covering sales, marketing, merchandising, logistics and customer service, FBS Marketing continues to connect leading international brands with retailers, professionals and consumers throughout Malta.

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Frequently Asked Questions

Which brands have joined the FBS Marketing portfolio?

The acquisition includes leading professional haircare brands such as Schwarzkopf Professional, IGORA, BLONDME, OSiS+, OLAPLEX, Color Wow and Brazilian Blowout, together with consumer brands including Alpecin, Batiste, Felce Azzurra, Gliss, Dixan, Syoss, Perlana, Perlier, Loctite, Pritt and Proraso.

When did the acquisition take effect?

The acquisition became effective on 1 October 2026, marking another important milestone in the continued growth of FBS Marketing.

Does FBS Marketing now operate in the professional salonsector?

Yes. Through this acquisition, FBS Marketing has significantly strengthened its presence within Malta's professional haircare sector, welcoming a dedicated professional team alongside a portfolio of internationally recognised salon brands.

What categories does FBS Marketing represent?

FBS Marketing represents international brands across food, beverage, personal care, beauty, professional haircare and household categories.

What does this acquisition mean for customers?

The acquisition allows FBS Marketing to dedicate additional resources, expertise and commercial support behind the brands now joining its portfolio. Retail outlets will benefit from the support of their experienced partner, while salon customers will be backed by a dedicated team focused on the beauty and haircare sector.

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