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A sign of love


A simple gesture of love has a surprisingly great taste

Offering quality is one of the biggest signs of affection, especially in the Italian culture.

Barilla’s “A Sign of Love” is an attitude of expressing important feelings through simple gestures. Because Barilla pasta is a simple, yet meaningful dish. It’s so much more than just food. It’s a way to connect, to share intense emotions or to show appreciation. This attitude represents Barilla’s brand point of view.

Our products are our main passion. We believe that through good quality products, you can show love and care for each other and create real moments of togetherness. Starting from the field, with the trustful relationships we have been establishing with many farmers in the last decades, our common focus is the highest quality durum wheats, as well as our precious basil and tomatoes.

Every day, we work with passion to transform our quality into a gesture of love because we know that everyday you can express the greatest sign of care through our products, simple yet very meaningful.

A group of FBS employees
A group of FBS employees