FBS Marketing is pleased to announce the integration of Alfred Gera & Son’s Ltd.’s food and toiletries product lines into its portfolio.
From March 2024, food and personal care products of Alfred Gera & Sons Ltd., a leading distributor of pharmaceuticals, will now form part of Francis Busuttil & Son’s Marketing operations. Fage, Sanex, Cameo, Dr. Oetker, Violife and So…? to name a few, are now part of FBS Marketing portfolio. The integration of Alfred Gera & Son’s Ltd.’s food and toiletries product lines into the FBS Marketing portfolio will enable both FBSM and AGS to focus on their respective areas of expertise ensuring our customers receive the best possible customer service experience.
Alfred Gera & Sons Ltd. have an established reputation for excellence that’s endured for over 130 years. Starting as one of the very first pharmaceutical retailers in 1888. The company then diversified into pharmaceutical distribution following the second World War and further grew into a leading importer and distributor of pharmaceuticals.
FBS Marketing’s Managing Director Kris Lanzon, highlighted the importance of this acquisition;
‘This strategic move marks a significant milestone in our journey, as it expanded our range of capabilities bringing together the strengths and expertise of all our companies. We believe that much like previous acquisitions undergone by the group, this will create new opportunities for growth, innovation, and collaboration, positioning us as a stronger player within this highly competitive and evolving industry.’
Alfred Gera & Sons Ltd now a subsidiary of the FBS Group, will continue to operate as a standalone business solely focusing on the Pharmaceutical sector.
